A life in progress.Michigan → Florida
John Cantrell
I find the question nobody asked.
I've spent years working on systems and asking how things could work better. Here you'll find that work, the stories I write, and some of the life in between.
01 / The way I see it
I usually start
with a question.
As a kid, I took my electronic toys apart to see how they worked. Later, I found my way into the school theater booth, then computers, and eventually the systems that businesses run on.
I've spent a lot of time trying to understand how things fit together. These days that shows up in my work, in the stories I write, and in the ordinary moments I stop to pay attention to.
I grew up Downriver, just outside Detroit, and made my way to Florida, with a few moves and fresh starts along the way. There's a longer story behind all of this.
Read my story02 / What I spend time on
A few sides of me.
Choose a word to explore.
How does this actually work?
I've worked in IT, operations, and NetSuite. I like finding out how a business works, where people get stuck, and what would make the job easier.
The days I want to remember.
I write about everyday life at CFCX Life: time at the beach, conversations with family, and things I notice along the way. There's plenty to pay attention to outside work.
A story before lights out.
I write bedtime stories as Captain Twilight, using make-believe to explore the things children are learning to handle. A boat, a lantern, or a small adventure can give us a way to talk about them.
What do I make of it?
At STRYNRG, I write about what the systems work, the stories, and everyday life have in common. It gives me somewhere to think through the connections instead of leaving them scattered across different projects.
03 / What I'm building now
You already made the thing. Let's get it seen.
If your business already has material worth sharing, you have something to work with.
At Syrcle Marketing, we handle the content side of social media management for B2B companies. We repurpose webinars, calls, writing, and other material into posts adapted for each platform. You review and approve them before we publish them.
Not sure where to start? Share something you've made and I'll look for three post ideas in it.